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Modules covered under our Advanced Digital Marketing
Course in Raipur

Digital Marketing Overview

Discover the breadth of digital marketing with a Digital Marketing Institute. Learn to harness social media, SEO, and online advertising to reach and engage your target audience effectively.

Search Engine Optimization

Boost your website's search engine ranking with expert SEO training from a Digital Marketing Institute. Learn how to optimize content, utilize keywords, and build links to increase visibility and traffic.

Content Marketing

Content marketing strategically creates and shares valuable, relevant content to attract and engage a target audience, driving profitable interactions through blogs, videos, and social media.

Website Structuring

Website structuring involves organizing and planning a website's layout and content to ensure optimal user experience, navigability, and SEO effectiveness, enhancing site performance.

Google Analytics

Google Analytics is a powerful tool that tracks and reports website traffic, providing insights into user behavior, engagement metrics, and campaign performance to optimize strategies.

Google Search Console

Google Search Console helps monitor, maintain, and troubleshoot your site's presence in Google
Search results, offering tools and reports to improve SEO and detect problems.

Website Creation Using WordPress

Website creation using WordPress offers an intuitive, user-friendly platform for designing, launching, and managing websites with extensive customization options through themes and plugins.

Understand Acquisition & Conversion

Understanding acquisition and conversion involves analyzing how visitors find your site and what actions they take, focusing on optimizing pathways to increase customer conversions.

Google My Business: Local Listings

Google My Business enhances local visibility through business listings, allowing companies to manage their online presence, interact with customers, and improve local search rankings.

Social Media Optimization

Social Media Optimization (SMO) enhances your online presence by strategically using social platforms to grow your audience, increase engagement, and improve brand visibility.

YouTube SEO

YouTube SEO involves optimizing video titles, descriptions, tags, and thumbnails to improve visibility and rankings, driving viewer engagement and increasing subscriptions on the world's largest video platform.

Google Tag Manager

Google Tag Manager simplifies the process of managing and deploying marketing tags on your website without modifying code, enhancing tracking accuracy and campaign effectiveness.

Facebook Organic

Facebook Organic focuses on building and engaging an audience without paid ads, using compelling content, community interaction, and strategic posting to enhance visibility and reach.

Twitter Organic

Twitter Organic growth leverages engaging content, consistent interaction, and strategic hashtags to build your following and increase visibility without relying on paid promotions.

LinkedIn Organic

LinkedIn Organic growth focuses on creating professional content, engaging with industry leaders, and utilizing network connections to enhance brand visibility and credibility without paid advertising.

SEM: Google AdWords

Search Engine Marketing using Google AdWords strategically places paid ads to target specific audiences, using optimized keywords and bids to enhance visibility and drive targeted website traffic.

Search Advertising

Search advertising strategically places paid advertisements on search engine results pages, targeting specific keywords to capture relevant traffic and boost online visibility for businesses effectively.

Display Advertising

Display advertising involves placing visually appealing banners and ads on websites and social platforms, aiming to enhance brand awareness, attract traffic, and target specific audience segments.

YouTube Advertising

YouTube Advertising utilizes video ads displayed before, during, or after videos to capture audience attention, enhance brand recognition, and drive targeted traffic to websites and landing pages.

Facebook Advertising

Facebook Advertising targets specific demographics with customized ads, leveraging extensive user data to maximize reach, engagement, and conversions across its vast social network.

LinkedIn Advertising

LinkedIn Advertising targets professionals with precise ads, leveraging detailed user profiles to drive engagement, generate leads, and enhance brand visibility within the business community.

Conversion Tracking Tool

A Conversion Tracking Tool monitors marketing campaign performance by tracking user actions, providing insights to refine strategies and enhance conversion rates for better business outcomes.

Remarketing And Conversion

Remarketing targets past visitors with customized ads, enhancing conversion rates by re-engaging them and encouraging completion of desired actions, such as making a purchase or signing up.

Email Marketing

Email marketing involves sending targeted messages to a subscriber list, aiming to nurture relationships, promote products, and drive conversions through personalized and relevant content.

Media Buying

Media buying involves purchasing ad space across various platforms to maximize reach and engagement, ensuring that the right audience sees your advertisements at the optimal times.

SMS Marketing

SMS marketing uses targeted text messages to reach customers directly on their mobile devices, driving engagement, boosting sales, and enhancing customer relationships with timely, direct communication.

Freelancing Projects

Freelancing projects offer independent work opportunities across various industries, providing flexibility, diverse experiences, and the chance to enhance and develop new skills.

Introduction To Affiliate Marketing

Introduction to Affiliate Marketing covers how to earn commissions by promoting products or services, utilizing strategic partnerships to drive traffic and generate sales.

Introduction To Google AdSense

Introduction to Google AdSense explains how to monetize your website by displaying targeted ads, earning revenue based on clicks or impressions from site visitors.